By In an interview offered for Pocket-lint, Nokia representative revealed new business ideas and stated that the youth are baffled by Android and fed up with the iPhone device. If it proves to be true, the new marketing techniques are sure to be valuable.
The new ideas were conceived especially for the youth costumers sector, in an attempt to extend Nokia’s market. Nokia feels like the youth pretty much became bored with the iPhones; everyone has such a device and it seems like nothing out of the ordinary. On the other hand, Android devices lack security and tend to be way to complex for daily use. Therefore, those interested in trying something new may turn to the Windows phone platform.
Impressing the public with Windows phones may become a new challenge for Nokia developers quite soon. Nokia would like to redefine the use and capabilities of the smartphones, and are now trying to appeal the youth in this market quest.
Given that the entire marketplace is extremely crowded nowadays, Nokia wants to offer new and different phones and services that can fill the needs of the public, especially the youth.
This out-of-the-box thinking may greatly benefit Nokia in the near future (as Niels Munksgaard believes), with features like Nokia Mix Radio, which can give music to its users without extra fees. Such a feature for the Nokia Lumia 800 can greatly increase the sales and help Nokia stand out for itself in the smartphone market.
Such a feature can also be extended to be included in other forms: for desktop and Sono devices. This could mean other Windows Phone 7 users to have access to Nokia’s new services.
Another idea under development consists of the wireless transfer that is fairly superior to the current alternative of a docking station which has certain limitations. In case Windows Phone becomes popular, third party docking stations may support Nokia in the beginning, and a wireless solution is to be developed in the near future.
If Nokia is right in its assumption that people tend to become bored of iPhone and want a simpler device than an Android, third party manufacturers may start developing Nok Docks soon.
