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Microsoft’s Bing partners up with Baidu

The Internet has always been the most easily measurable and free of environments but even here, sometimes people mess around and interfere wrongly.

At least that’s what I, and many others, think about Google’s retreat from the Chinese market. This decision was taken by the number one global search engine after countless conflicts with the Beijing administration.

Baidu Logo

Baidu Logo

Google leaving simply paved the way for the local Chinese search engine, Baidu, to flourish even further. At the moment Baidu holds 80% of the internal market on its own, but it is obvious it still needs to open up to English results.

Since a collaboration with Google is clearly out of the question after such inquiries of the past, guess who just signed a partnership deal with the Chinese.

Why it’s Microsoft’s Bing Search engine that will help along Baidu’s further development.

While I’m going to try and refrain from having a stab at Microsoft’s often criticized business decisions and the smoothness of this collaboration after the failure of Google, this could make search engine competitions even tougher.

Knowing that Yahoo is slowly declining and that Google is comfortably leading the market and growing, apart from this Bing – Baidu collaboration there doesn’t seem to be much competing with them.

Bing Logo

Bing Logo

Even if this collaboration evolves at an unprecedented pace, it is very doubtful that Bing or Baidu will end up actually grabbing a considerable amount of market share from Google.

When talking about this sort of level though, the tiniest percentage could mean several millions of dollars so money talks.

Speaking of money, nobody between Baidu, Bing, Microsoft or not even a bystander would be seen talking about the sort of money that went into this agreement between the Redmond based giant and the Chinese conglomerate.

Given how Baidu recently made a deal where for 306 million USD they would become major stock holders to Qunar, a travel search engine company, we’re guessing the number of zeros at the end of the Bing deal was pretty impressive.


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